| Start With Trust |
| Establish and maintain a positive track record in the marketplace. |
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| Advertise Honestly |
| Adhere to established standards of advertising and selling. |
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| Tell the Truth |
| Reveal all related conditions or exceptions regarding
products or services offered.
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| Be Transparent |
| Openly identify the nature, location, and ownership of the
business, and clearly disclose all policies, guarantees and
procedures that bear on a customer’s decision to buy.
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| Honor Promises |
| Abide by all written and verbal agreements. |
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| Be Responsive |
| Address marketplace disputes quickly, respectfully, and
reasonably.
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| Embody Integrity |
| Integrity is not something you do, it is part of who you are.
Live out integrity in all business dealings.
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